BRAND STRATEGY
Whether it’s crafting your brand identity, defining your ideal client or mapping out your entire offer suite, we got it covered.

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LET’S DIVE TOGETHER INTO YOUR BUSINESS FOR A FEW WEEKS AND TURN ON THE 🔥🔥🔥 TO HIT THE GROUND RUNNING.
WE’LL BRING:
- CLARITY back to your game
- A set of EXPERT EYES on your brand
- A CLEAR ACTION PLAN!
Why us?
HOW ARE OUR STRATEGY SESSIONS DIFFERENT?
Our strategy sessions are never limited to a specific framework. We use business psychology and mindset reframing techniques that challenge your perspectives and guide you to take action.
You get 2 experts coaching you in every session which means different views, on the spot insights, more powerful questions and more active listening.
We don’t actually take clients we are not personally invested in. Because we don’t just take clients for money. We go the extra-mile and we want you to hit that “I’ve made it” moment!
LET’S FIND YOU THE OFFER THAT SUITS YOU BEST:
Designed to help entrepreneurs craft a brand identity truly aligned with your business vision, identify and connect with the right clients and build a brand that truly represents you.
- Session 1: we uncover your core brand essentials. Through powerful questions and mindset related approaches, we will reveal who you really are, what you stand for, what you want to achieve in your business and what kind of legacy you want to leave behind.
- Session 2: we design your ideal client avatar and review your existing offers. You will understand who you want to serve, how to attract those people and how to craft the powerful message that tells your clients why they should choose you.
- 3 x 90 minutes call
- 4 weeks of WhatsApp & email support
- Brand audit for your entire digital presence
- Custom notes and tailored recommendations
- Action plan and templates as needed
- A brand strategy document
- A pdf with brand identity essentials: brand mission, brand purpose, brand vision, brand values, brand positioning, brand tagline
- Entrepreneurs that have just started their business journey and want to get it right the first time round
- Entrepreneurs that hit a pivoting point and need to change direction
- Entrepreneurs that feel they’ve outgrown their brand
When you truly understand who you are, you can speak about what you do and who you help with clarity and confidence. This will help you attract the right clients and talk about the amazing transformation you can bring into their life.
What’s the benefit of having a clear Brand Identity?
When you get clear on who you are and what you do, you will immediately feel more aligned in your business. You will understand how to use your identity strategically to show up every day and the power of your brand will attract like-minded clients.
Why this specific offer?
We go further than just presenting you with a brand guidebook; we actually tell you how and where to use it.
Designed to challenge the typical view of ideal client avatar – the static snapshot of imagined clients – so that it can offer you an X-Ray of the best possible client for your business.
- Session 1: Client profiling – Looking at your clients in a 3D, dynamic way and understanding that just like you, they too change. Preparing and planning so that you can stay a step ahead and meet your clients’ needs as they evolve through time
- Session 2: Market research – Advanced market research that helps you understand your clients real journey, not only in their business but through your offers. New ways of doing research, plus some tried-and-tested trade secrets that work every time
- 2 x 90 minutes call
- 4 weeks of WhatsApp & email support
- Brand audit for your entire digital presence
- Custom notes and tailored recommendations
- Action plan and templates as needed
- A brand strategy document
- Entrepreneurs that have just started their business journey and want to get it right the first time round
- Entrepreneurs that have already designed a basic client avatar and forgot about it in a folder on their desktop
- Entrepreneurs that are fed up with getting the wrong clients for their business
- Entrepreneurs that feel their offers are always a step away from their clients
You’ve probably already done some market research and basic client profiling, but the Dreamiest Client Avatar takes it to a whole new level. The static, assumption-based model is a thing of the past. We’re here to show you how to collect the information that gets inside your clients’ minds and hearts.
What is the benefit to you and your business?
- Having clarity on your most ideal clients means that you will stop chasing after the wrong ones and devote all that energy to having the best conversations with the clients that see the real value of your service.
- Following your clients on their business journey and being one step ahead will help you create the best offer for their needs so that your brand is always the right choice for them. Not just as a one off lucky strike.
Why this specific offer?
We challenge the typical view of an ideal client avatar by understanding the true psychology behind buying, the real customer journey (which is not always in a straight line) and we show you the practical way of doing market research.
Designed to help you package your knowledge, skills and expertise in creative offers so that you can serve your clients better, upsell and downsell as needed and build sustainable profits.
- Session 1 – we focus on your current offers. From profitable to scalable, we check out everything and optimise it all
- Session 2 – we take your expertise and turn it into a mind-blowing map of all the different, creative ways you can package it so that you serve your clients better and never leave money on the table
- Session 3 – we bottle up all that knowledge and expertise into how you’ll cater to every type of client (from beginner to advanced) and every type of budge
- Session 4 – we put one of your offers under the microscope and do a full DNA analysis. The reason for this 360 view? Once you get through all those materials, you will have ALL the info to promote your offers and create content for your sales page, pitching, or social media promo content
- 4 x 90 minutes call
- 8 weeks of WhatsApp & email support
- Brand audit for your entire digital presence
- Custom notes and tailored recommendations
- Action plan and templates as needed
- Entrepreneurs that want freedom from working with 1:1 clients only
- Entrepreneurs who want to serve more people and are looking to create offers at different price points
- Entrepreneurs who feel they’re not making the most out their expertise with their current offers
- Entrepreneurs who are ready to introduce passive income as a revenue stream
In order to create wild demand for your offers, you need to be sure that each one is perfectly geared and fine tuned to the needs of your clients.
By going deep into your current offers and your expertise, we find all the creative ways for you to serve your clients better so that you never leave money on the table again.
What’s the benefit of Elevate Your Offers to your business?
- Your roadmap to building a profitable business starts with designing an offer suite that caters for different needs and budgets. Together we will strategically map out your offers so that you always have an option to upsell or downsell and never leave money on the table again.
- You will get all the right content to help you promote your offers in a way that makes your clients listen.
Why this specific offer?
- The only way to get a 360° view of all your offers AND your expertise to make sure you have room to upsell, downsell, cross-sell and become the only option for your clients.
What Our Customers Have to Say
Content, design, brand voice or client profiling it’s all there. It removes the insecurity of “am I doing it right”, and gives me full confidence in my brand.
They listened and understood very fast what I needed. If you need someone who really GETS IT, The Orange Notebook is the perfect place for you.
I am grateful for your continuous guidance, support and inspiration to build the dream business I'm so passionate about. Thank you & I look forward to continue working with you more in the future!
For the first time I felt like my business was going to be a success. Having this kind of clarity makes it much easier for me to connect with the right people. Thank you!
P.S. Thank you for my freebie, that's really kind and lovely!
Corina and Alina, not only managed to then perfectly, concisely, and clearly captured my brand they also helped me get confidence that I can be successful. I was impressed by the Brand mission, values, and vision strategy that have created, as it matched exactly what I wanted to do but never was able to describe.
Working with Corina and Alina has helped my business jump significantly forward therefore, I have also decided to continue my engagement with The Orange Notebook, as I know their offering will bring some amazing result for my business.
Looking for something more customisable?