THE ULTIMATE BRANDING BLUEPRINT

We’ve designed this course for you to help you learn more about branding, reflect on your own business and brand and help you build a solid, professional and consistent presence online and offline.

KIT CONTENTS

This kit includes:

  • Videos to help you understand the importance of branding elements and how to build them
  • Templates to help you understand your brand and build a solid strategy around it
  • An interactive framework designed to help you build your brand elements without hassle

Lessons

Lesson 2 – Brand Idea

arrow-left Back To All Lessons brand IDEA 1 Video 1 CHAPTER 2 min Duration OVERVIEW Learn to define your business idea taking into consideration your own strengths and weaknesses and the external environment that could impact your business. What you need to do next…Go through all the lessons in this chapter and once you’ve finished […]

Lesson 3 – Brand Values & Mantra

Back To All Lessons Brand values & mantra 1 Video 1 CHAPTER 5 min Duration 2 PDF Resources OVERVIEW Learn what brand values and brand mantra are and how to define them. VIDEO 3 – brand values https://theorangenotebook.co.uk/wp-content/uploads/2020/07/Brand-Values-Loom.mp4 RESOURCES Fill out The Foundations and The Meaning documents with your business information. Use the example documents […]

Lesson 4 -Ideal customer

arrow-left Back To All Lessons ideal customer profiling 1 Video 2 CHAPTER 4 min Duration OVERVIEW Learn to identify your Ideal Client and create a customer profile. What you need to do next… Fill out the IC document with the relevant information for your business. Be as specific as you can when you create the […]

Lesson 5 -Brand recognition

arrow-left Back To All Lessons brand recognition 1 Video 3 CHAPTER 5 min Duration OVERVIEW Learn about the elements that build the brand image – perceptions, recognition and recall. VIDEO 5 – brand recognition https://theorangenotebook.co.uk/wp-content/uploads/2020/07/Brand-recognition.mp4

Lesson 6 – Unique Selling Point

arrow-left Back To All Lessons UNIQUE SELLING POINT 1 Video 4 CHAPTER 4 min Duration OVERVIEW Learn to develop your Unique Selling Point and position your brand in your niche and in front of your ideal customers. What you need to do next… Fill out the Brand Positioning – Develop your USP framework with the […]

Lesson 7 – Colours, fonts and logos

arrow-left Back To All Lessons colours, symbols, fonts and logos 1 Video 5 CHAPTER 5 min Duration OVERVIEW Learn about your brand visuals: symbols, colour meaning, logo and fonts. VIDEO 7 – colours, fonts, logos and symbols https://theorangenotebook.co.uk/wp-content/uploads/2020/07/Symbolism-colours-and-logos.mp4

Lesson 8 – Brand Framework

arrow-left Back To All Lessons brand framework 1 Video FINAL CHAPTER 5 min Duration OVERVIEW Learn to develop your own brand elements using our signature brand framework.  Use the answers you provided in the Personal & Business documents to fill out the branding frameworks and generate your tailored Brand Mission, Tagline, Message & Tone of […]