As you stand still and watch Istanbul through the Gate of Bosphorus, you find yourself on the brink of two worlds, looking through a mirror of the past and future. The history of a powerful empire behind you, Istanbul’s modern skyline ahead. Just like the city of 2 continents stretches out to bring together two worlds, this branding kit weaves together the essence of the ancient with the vibe of the modern. It was inspired by the rare and precious zultanite gemstone in cognac and deep amber hues, bazaar markets brimming with life, the baroque style of Ottoman palaces and coquette chai gardens in modern Istanbul. Through a clean typeface and honey-like undertones, this visual identity is ideal for up-and-coming brands that would appeal equally to a male and female audience.
This warm beige branding kit in honey and caramel colours was inspired by a walk through the city of 2 continents, Istanbul. Precious gemstones in amber hues, coquette chai gardens and the Baroque style of Ottoman palaces served as the colour palette. The ancient and the modern of Istanbul weaved together over centuries was the hidden gem that inspired us to create this warm, honey-like mood board.
As a branding product, it offers a unique process for your business to develop a strategic and creative brand.
Step 1. You choose it
Step 2. We customise it
Result: A strong, strategic brand ready to compete with any mature brands already on the market. The best part about it? You are in full control of it. When time comes to scale you can go back to the same model and use it again.
A warm beige colour palette in branding, with just a dash of sea blue, is perfect to convey emotions like friendship, unbridled joy, commitment, and belonging. From businesses that want to build communities, to those that market interior design, lifestyle products or even hospitality or beauty salons, Gate to Bosporus is a great choice to illustrate a warm and inviting branding.
The beige colour associations such as sweet foods (honey, caramel, custard or vanilla) make it easy for customers to associate a branding in beige, with a pleasurable experience. Your customers will also find subliminal feelings of comfort, reassurance and intimacy from a warm brand presence.