As you stand still and watch Istanbul through the Gate of Bosphorus, you find yourself on the brink of two worlds, looking through a mirror of the past and future. The history of a powerful empire behind you, Istanbul’s modern skyline ahead. Just like the city of 2 continents stretches out to bring together two worlds, this branding kit weaves together the essence of the ancient with the vibe of the modern. It was inspired by the rare and precious zultanite gemstone in cognac and deep amber hues, bazaar markets brimming with life, the baroque style of Ottoman palaces and coquette chai gardens in modern Istanbul. Through a clean typeface and honey-like undertones, this visual identity is ideal for up-and-coming brands that would appeal equally to a male and female audience.