Identity 360°® Program
Strategic consultancy and rebranding program for growing businesses, M&A and partnership projects
THIS REBRANDING PROGRAM IS FOR BUSINESSES THAT
◻️ Have experienced fast growth and their online image no longer says the right things
◻️ Are in the process of a merger or acquisition and need a new consistent identity to reflect the change
◻️ Are preparing for an IPO
◻️ Are looking to separate the owner’s image from the business entity
◻️ Are in a hiring spree and need to bring all their employees under the same cohesive brand
◻️ Are tapping into a new market and need a refresh of their identity and positioning
◻️ Are getting ready for investors and need an appealing brand image
◻️Are looking to attract better talent or partnerships in line with their values
How can The Orange Notebook help?
The Orange Notebook is a high-level consultancy, specialised in delivering complex identity projects across many different industries.
Gathering an expert roster of consultants under the brand’s umbrella, The Orange Notebook is able to serve a wider market within the M&A advisory market, working with marketing, operations, tech and financial advisors to offer a comprehensive service trademarked as Identity 360°.
We have served countless rebranding projects since starting The Orange Notebook and in the process developed our very own Identity 360° Program. It’s the most complete brand consultancy program ever imagined to help successful growing businesses get a clear and consistent brand positioning, messaging and identity.
Identity 360°® Program
A complete transformation service specifically designed to cater to the complex needs of businesses evolving through partnerships, mergers or acquisitions.
The Identity 360°® is intended as a full service rebranding program that takes a 360° look at the evolving identity of the new brand borne out of a business alliance.
That is why what you get is
Available experts
Immediate access to our top-tier, carefully vetted experts with experience in corporate C-level marketing, operations and executive team coaching
Specialised support
The reassurance of a dedicated consultancy firm, specialised in identity, acting as an external soundboard to the evolving brand
No wasted resources
Significant time and cost savings with experienced strategic and specialised agencies and consultants working in one smooth, hassle-free experience
Smooth sailing
Navigating the complex process of a business change with confidence, by using industry-specific resources and experts to align teams, create resources fast and efficient and understand the essence of an important identity shift
How the Identity 360°® Program works
Here’s what you’ll get:
- Fractional team with expertise in rebranding initiatives
- C-suite consultants, including Chief Marketing Officer (CMO), market research specialists, and public relations experts
- Executive coaching services
- Marketing executives with specialized skills in graphic design, copywriting, social media management, and email marketing
- Combination of individual consultancy, group sessions, and dedicated training days
- Comprehensive brand audit and analysis report
- Brand identity, culture, and governance handbook
- Strategic plan and execution roadmap, including presentation to the board
- Implementation and rollout plan
- Ongoing monitoring and evaluation for continuous improvement
Here’s how we’ll do it:
Step 1: Strategic Planning & Discovery + Brand Audit
This phase ensures that the rebranding process is grounded in a deep understanding of the company culture/merged companies’ cultures, market conditions, stakeholder expectations and current brand perceptions.
Step 2: Brand Strategy Development + Naming and Visual Identity
This strategic foundation guides all subsequent branding efforts, ensures consistency and helps establishing a distinct and memorable brand presence. This is crucial for market differentiation and effective communication of the brand’s values.
Step 3: Internal Alignment and Communication
Effective internal communication and change management ensure that employees are on board with the new brand identity, which is essential for fostering a unified company culture and consistent brand representation.
Step 4: External Communication & Launch + Implementation & Rollout
A well-executed launch plan and clear communication with customers are critical for a successful market introduction. A phased rollout and careful updating of all branded materials ensure a smooth transition without disrupting customer experiences.
Step 5: Monitoring & Evaluation + Post Rebrand Support
Regular evaluation of the brand perception helps in making data-driven adjustments to optimise the brand’s effectiveness. Ongoing communication, training, and brand governance ensure that the new brand identity is consistently maintained and reinforced over time.
Expected Results
- Enhanced Valuation: A stronger brand contributes to a higher valuation, whether you decide to sell or go public.
- Improved Opportunities: A well-established brand attracts better opportunities for buying, selling, and selecting investors.
- Cultural Alignment: Aligned company cultures lead to faster integration and improved performance post-acquisition or merger.
- Risk Mitigation: Reduces financial risks, minimizing potential losses.
- Market Reintroduction: A consolidated brand accelerates market (re-)entry, reducing associated costs and time.
WHAT’S SPECIAL ABOUT
THE IDENTITY 360°®
PROGRAM
- Comprehensive M&A Resources: Access to a wide range of critical resources through a single point of contact, streamlining the process.
- Parallel Phase Implementation: A “building blocks” approach that enables the concurrent execution of two phases, maximizing efficiency.
- Change Management and Phased Transitions: Structured transitions and change management strategies designed to minimize operational disruption.
- Unified Brand Strategy: An integrated communication plan, both internal and external, that clearly conveys the strategic intent behind the merger or acquisition, aligning all companies under a cohesive brand message.
- Executive Coaching for Team Alignment: Focused coaching to ensure teams quickly embrace the vision and align with organizational goals, preserving productivity and enhancing long-term performance. Ultimately, this sustains or improves bottom-line results.
- Consistency Across Operations: Ensured uniformity in processes and communication throughout the M&A lifecycle.
- Centralized Expertise: A single point of contact managing multiple areas of expertise critical to the M&A process.
Our Featured Experts
The Identity Identity 360°® Program gives you immediate access to our top-tier, carefully vetted experts with experience in corporate C-level marketing,
operations and executive team coaching
OUR WORK
We empower committed business leaders
To change the course of their business for good
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