Building the #1 Identity Program for Growing Businesses


Our industry’s rebranding model has always been a shot in the dark. That's why...

We set out to create the most complete rebranding process ever imagined.

Since establishing The Orange Notebook in 2020, we have served countless rebranding projects which led to developing a better way to do this.

The Identity 360°™️ Program is the most complete brand consultancy program ever imagined to help successful growing businesses get a clear and consistent brand positioning, messaging and identity.

Our Story

For 2 years, The Orange Notebook held a dream. Safely stored within the pages of a notebook until we were ready to take a leap of faith!

We built The Orange Notebook as 3 friends coming together after university and embarking on the path laid out: the career ladder.

After completing our degrees, life was anything but perfect in the corporate trenches, plus we’ve always felt a calling to do something different. 

Getting together for lunch and happy hour became a quick escape from the everyday drudgery. Stress and anxiety started to affect our mental health. It was a far cry from the learning and growth we aspired to.

It was during one of these lunches, that we gathered around an orange notebook and started talking excitedly,  imagining a life in the future, where we could run our own business and “do things properly”. 

The Orange Notebook became just a dream on paper for the next 2 years. Almost like an aspiring dream that was just outside of our reality.

It wasn’t until 2 years later, when our dissatisfaction grew so great that we decided to make a change. And so we did what no one ever thought we would do. We quit our jobs to start a business. Just as the pandemic was settling in.

It was a make or break moment.

All these years (and many clients) later, we figured out the calling. The Orange Notebook held a vision for doing things different! One that no job could hold. We had to create it! 

Today, we help others brave business owners CREATE their VISION. 


Meet your experts

Brand Identity Expert & Strategic Advisor

At The Orange Notebook, Corina is the caring, dedicated partner with a strong eye for strategy. 

Our clients love the structure she brings to sessions and that at the end there is a clear action plan for them or their team to implement. It brings clarity and focus to our strategic sessions.

Outside of the session, Corina is the one that oversees project execution and quality reviews.

Corina has nearly 15 experience in marketing, a degree in Marketing, Advertising and PR,  a distinction-fledged MBA. She is the happiest when clients achieve an incredibly tall vision thanks to a clear identity.

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Loves Istanbul

Latin dancer

Meet the team

Brand Identity Expert & Strategic Advisor

Alina’s background in storytelling means she’ll always find a way to illustrate difficult concepts with a story.

With a passion for mindset, self-development and mental health she’s able to spot patterns and explain a client’s actions through a psychological framework that usually allays fears and brings peace. 

She is committed to caretake their vision of becoming the business leader they wish to become. 

Alina has over a decade of content and PR expertise, a degree in Marketing, Advertising and PR and has previously set up the entire PR department for a cybersecurity startup in the UK.


Cat mama

Likes double espresso with cold milk on the side

Meet the team

Your Visual Brand Specialist

Beatrice crossed 3 countries to achieve her marketing degrees. She completed her first one in UK & Spain, finally settling on Stockholm for her Masters in International Marketing. Her thesis was THAT good that got the Master Award 2020. But that’s not all.

While studying, she honed her marketing skills working for a travel agency, achieved a coveted internship with global corporate, Phillip Morris and transformed her love for Insta-perfect pics into a passion for design. 

She’s the fresh, educated Millennial that brings creative direction to any brand marketing campaign. Her special superpower is to find the aesthetic value in anything. 


Loves board games

Latin dancer


Our Blog

Grab a coffee and let’s discover myths, misconceptions and branding lessons that no one ever thought of!