THE GROWTH ENGINE
A hybrid system of high-level business strategy consulting + executive coaching to hit your vision without burning out.

You already know how to grow a business
Now it’s time to scale a business that doesn’t cost you.
You’re a founder or executive of a growing company, leading a team, managing priorities, and holding the vision.
Revenue is solid, but the next level? It’s not about doing more.
It’s about leading better, thinking clearer, and operating from a place of strategic alignment and emotional stability.
This is where we do that work.

This is not just consulting
This is a hybrid system to drive revenue, alignment, and long-term capacity.
Every month includes:
- Monthly Strategy Sessions: focused on revenue KPIs, quarterly planning, offer structure, team roles, and decision-making.
- Monthly Executive Coaching Sessions: designed to dissolve internal blockers, stabilise emotional cycles, and reconnect you to grounded leadership.
You get the thinking partnership of a Chief Strategy Officer
The internal tools of a psychology-informed consultant
And the structure of a system that doesn’t let things fall through the cracks
We Work in Quarterly Cycles with a Yearly Vision
You come in with a target—financial, operational, or personal.
We work backwards from your revenue goal, map sub-KPIs, and build a flexible, trackable plan.
Each month, we track:
- What’s working and what’s not
- Where bottlenecks (in you or the business) are costing you money
- How your team and systems can help carry the weight
- Alignment – personal and/or team for better leadership
This is the bridge between strategy and long-term growth

Inside the container
Business Strategy Sessions
- Vision work & goal Setting
- 90-day revenue plan + KPI tracking
- Offer/pricing optimisation
- Team restructuring & prioritisation
- Decision-making architecture
- Lead gen and sales systems
- Pipeline reviews and crisis mitigation (if needed)
- Roleplay and on the spot feedback
- Action plan and templates as needed
- Custom notes and tailored recommendations
- Email support throughout the engagement for questions and feedback

Executive Coaching Sessions
- Identify and neutralise emotional blocks (e.g., control, guilt, overfunctioning)
- Work through imposter syndrome, perfectionism, or burnout patterns
- Learn self-regulation tools for high-pressure environments
- Rebuild your relationship to leadership, money, and success
Integrate business evolution with personal identity shifts
RESULTS WE CAN ACHIEVE TOGETHER
Through our work, you will:
- Gain financial clarity and stability by optimizing cash flow, pricing, and profitability.
- Create an operational framework that supports sustainable growth and scalability.
- Develop a clear vision and actionable strategy for market expansion.
- Develop clear strategies for sales and marketing, aligned with your goals.
- Build the confidence to make bold, strategic decisions with expert guidance.
- Achieve measurable milestones that position your business for long-term success.

But who are we to say so?
The Orange Notebook is a strategic growth partner for founder-ledbusinesses facing scale-up challenges.
Our work lives at the intersection of:
- Business Strategy
- Executive
- Coaching
- Business Psychology
- Branding
- Marketing
What recommends us?
- We have significant experience across business strategy, brand, psychology,and growth
- We are specialists in turning visionary ideas into operational strategies
- Our team of experienced executives delivers strategic guidance and hands-on support tailored to your unique business.

OUR WORK
We empower committed business leaders
To change the course of their business for good

BY STEFAN
From overwhelmed freelancer to confident business owner: how clarity led the way to a 50% increase in revenue & rates.
SANDRA L
Coach | Host of 100 Women in Insurance Podcast | Read how we helped Sandra navigate her conflict of identity.

CRINA ANCUTA – LEADERSHIP COACH
From fear of connection to a transformed coach: how we helped Crina to niche down, create her sales process & land ideal clients.