Identity 360°™️ Program
Strategic consultancy and rebranding program for growing businesses, M&A and partnership projects
THIS REBRANDING PROGRAM IS FOR BUSINESSES THAT
Have experienced fast growth and their website and social media no longer say the right things
Are in the process of a merger or acquisition and need a new consistent identity to reflect the change
Are looking to separate the owner’s image from the business entity
Are in a hiring spree and need to bring all their employees under the same cohesive brand
Are tapping into a new market and need a refresh of their identity and positioning
Are getting ready for investors and need an appealing brand image
Are looking to attract better talent or partnerships in line with their values
How can The Orange Notebook help?
The Orange Notebook is the world’s first consultancy highly specialised in brand identity.
With over 15 years of experience in branding & marketing and a track record in delivering brand identity projects for clients across different countries, industries and size since starting The Orange Notebook, we have developed our very own Identity 360°™️ Program.
The Identity 360°™️ is the most complete rebrandig program ever imagined to help successful, growing businesses achieve:
- a clear and consistent brand image
- internal and external identity
- their very own core essence of “how to” – a prototype to create a replicable business in the future
Identity 360°™️ Program
A complete transformation service specifically designed to cater to the complex needs of businesses evolving through partnerships, mergers or acquisitions.
The Identity 360° is intended as a full service rebranding program that takes a 360° look at the evolving identity of the new brand borne out of a business alliance.
That is why what you get is
Available experts
Immediate access to our top-tier, carefully vetted experts with experience in corporate C-level marketing, operations and executive team coaching
Specialised support
The reassurance of a dedicated consultancy firm, specialised in identity, acting as an external soundboard to the evolving brand
No wasted resources
Significant time and cost savings with experienced strategic and specialised agencies and consultants working in one smooth, hassle-free experience
Smooth sailing
Navigating the complex process of a business change with confidence, by using industry-specific resources and experts to align teams, create resources fast and efficient and understand the essence of an important identity shift
How the Identity 360°™️ Program works
Here’s what you’ll get:
- High-level marketing and social media consultancy
- 2 x 90 minutes sessions with key stakeholders in the business per month
- Strategy documents with core brand identity, signature process and internal branding culture
- Visual identity refresh: logo, colour palette, typography, collaterals
- Creative assets and collaterals development
- Action plan and templates as needed
- Custom notes and tailored recommendations
- Ongoing email support thoughout the engagement
Here’s how we’ll do it:
Step 1: Deep Identity Dive
As your business has evolved, we will take a deep dive to rediscover your new core identity and set your vision for the future
Step 2: Client Profiling & Customer Journey
Your client has evolved too; we will take an in-depth analysis of their psychographics and map out their customer journey
Step 3: Signature Offer & Proven Process
You have a way of doing business with clients. Can it be a replicable process? Let’s create your prototype!
Step 4: People – Business Match Analysis
Your business identity is defined and reflected by its people. We will explore how your employees fit the business structure
Step 5: Internal Brand Analysis
Your business has a way of doing things that creates impact in the world. Let’s take a closer look at the culture you want to cultivate and the operating principles that drive it
Step 6: New Brand Identity & Long-Term Vision
With everything mapped out, we connect the dots and create your new brand identity, long-term vision and visual assets
Different from a typical rebrand agency
Beyond branding
The expert team we put together means you get access to experienced executives responsible for turnkey projects without hiring costs and HR hassles
No hidden costs
Hidden challenges means you may need key operatives like finance, operations, or an executive advisor to jump in, act fast and jump out. Where other agencies will refer you out, we’ve added this as part of our full-suite service
Identity expertise
While other agencies are heavily design-focused, we specialise in the inner workings of identity. That’s what allowed us to develop as “the identity experts” regardless of the industry
Single point of contact
Hiring all the experts we bring to the table would quickly add up to massive bills. Plus, they may or may not be the right fit, and you’d end up in project management hell.
THE SPECIAL THING ABOUT
THE IDENTITY 360°™️
PROGRAM
As part of our process we developed 3 cornerstone elements
- The 360° External: External brand & USP elements. This is the point of origin for your positioning and messaging strategy
- The 360° Internal: Internal brand guidelines and operating principles. The 360° Internal offers the consistent messaging and values that each representative of the brand should embody. It helps inform the employee handbook and the hiring process
- The 360° Signature: Signature method and the key to prototype. The 360° Signature is a core piece of our program where it allows the public to develop clear expectations of your brand and enjoy this sense of security of knowing what to expect. It is a clear hallmark of a maturing brand.
OUR WORK
We empower committed business leaders
To change the course of their business for good
Accounting Solutions
A clear brand identity, messaging and USP for this US accountancy firm. We redesigned their proposal and made it easy to tailor for each client.
KARE CFO Consultants
Read how we helped a chief financial officer to translate her mission into a clear brand identity and a strategic offer that helps small businesses.
GHCO
This is how we helped an edgy, inclusive fintech to rebrand and attract the best talent in a world dominated by tech and numbers...
NS Motor Works
We helped this independent garage break through the industry stereotype with a clean website and a clear brand identity.
A Life Well Organized
Read how we helped a luxury home & business organising company with a complete 360° look into their brand to showcase the newly achieved maturity...
Sandra L
How We Helped a New Entrepreneur with an Identity Conflict to Become a Thought Leader in the Insurance Industry.