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The steps to convert a referral into a client

Let’s talk about converting referrals into clients... And the power branding and marketing hold over this process.

Learn how to create and apply your brand positioning

Let’s talk about how to create and apply your brand positioning.  It’s one of those things that is quite difficult to handle, but probably the one thing that if you

Client onboarding is part of your brand experience

Recently, we shared with you on our social media our secret to more money and freedom: the client onboarding package. In this post, we’ll show you: #1 What does it

Your brand identity is the key that unlocks the success to your business. We will discuss the reasons why working on your brand identity will help your business grow and

6 Negotiation tips to help you make better deals in 2021

Running a business means you always have to strike good deals with your clients and partners and these 6 negotiation tips will help you deal with it confidently. If you

Brand purpose is essential to your success as an entrepreneur

Brand purpose is essential to your business survival. But when you start your own business, it’s easy to get caught up in the ‘how’ of it all: how to turn

Dracula the vampire brand that Romania never wanted

Should Romania be haunted by the world’s most beloved vampire, or put Dracula to work for its national brand and help promote tourism? What we know about the Dracula brand

Grand Bazaar colourful lamp shop

Our trip to Istanbul last year was extraordinary. It was one of the most memorable city escapes we ever had. Istanbul is a beautiful capital and I wholeheartedly recommend it.

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