BUSINESS TRANSFORMATION SOLUTIONS

FOR FOUNDERS, LEADERSHIP TEAMS AND ORGANISATIONS NAVIGATING GROWTH, CHANGE OR TRANSTION

CMO advisory and consultancy services in Birmingham The Orange Notebook

WHAT WE DO

BUSINESS STRATEGY | EXECUTIVE COACHING | SALES PSYCHOLOGY

Most businesses don’t struggle because they’re broken. In fact, many of the clients we work with are running successful businesses. Revenue is coming in, clients are there, and on paper things look solid.

And yet, running the business starts to feel heavier. Decisions take more energy. Growth brings more complexity than clarity. What used to work requires more effort to maintain.

We work with founders and leadership teams at this stage: when nothing has failed, but the way the business is being run needs to evolve.

Our work sits at the intersection of how the business is structured, how money flows through it, and how the people leading it think and make decisions.

The aim is simple: to help the business move forward in a way that makes sense for the people running it and the people working in it.

TWO CONTEXTS WE WORK IN

WHEN YOU’RE BUILDING THE BUSINESS

At this stage, the business is closely tied to you.

The core decisions around sales, revenue, pricing, structure still rest with you. What you choose to focus on has an immediate impact, and mistakes are felt quickly.

Our work focuses on:

  • making sense of how money is coming in
  • shaping a business model that works in practice, not just in theory
  • reducing over-reliance on instinct, trial-and-error, or external noise
  • building confidence through understanding, not reassurance
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WHEN YOU’RE RUNNING THE BUSINESS

At this stage, the business no longer sits solely with you, but the responsibility still does.

Teams, roles, operations, and expectations have grown more complex. Decisions ripple. Misalignment costs time, money, and trust.

Our work focuses on:

  • leadership capacity and decision-making
  • team alignment and clarity of roles
  • operational structure that supports, rather than constrains, progress
  • navigating change without destabilising the organisation
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HOW WE WORK

We work with a clear structure, but we don’t apply it mechanically.

The work starts by understanding how the business actually operates, not how it’s described on paper.

We look at how decisions are made, where responsibility sits, how money flows, and what the business currently depends on.

From there, the focus shifts according to what’s needed: whether that’s clarifying direction, adjusting structure, or addressing commercial choices that no longer make sense.

What stays consistent is the intent: to help the business move forward deliberately, rather than through pressure, guesswork, or habit.

Sounds interesting? Then let's have a chat!

THE GROWTH ENGINE

Strategic support for businesses navigating growth, complexity, and the demands that come with it.

An ongoing way of working that leads to clearer decisions, more stable revenue, and a business that’s easier to run as it grows.

The result is less second-guessing, fewer false starts, and a clearer sense of what actually matters at each stage.

The focus moves over time, from sales and pricing to structure, teams, or leadership. The outcome remains the same: progress that doesn’t rely on constant urgency or personal sacrifice.

The Marketing Hub

Strategic consultancy and outsourced C-suite marketing support for companies seeking to drive growth

Created with a modular approach, tailored to meet the needs of various roles within your organisation, The Marketing Hub offers you the opportunity to hire a fractional marketing department to provide strategic direction and hands-on marketing execution that ensure alignment with your business goals.

INDIVIDUAL LEADERSHIP & IDENTITY

Support for individuals navigating transition, identity, and performance under pressure.

Alongside our work with businesses, we also work with individuals navigating moments of personal and professional transition.

This work is not about running a business. It’s for people who are questioning direction, identity, or performance, often in the context of demanding roles, significant change, or life after success.

We work with individuals who want to think clearly about what comes next, regain confidence in their decisions, and move forward in a way that feels aligned rather than forced.

The Marketing Hub

Strategic consultancy and outsourced C-suite marketing support for companies seeking to drive growth

Created with a modular approach, tailored to meet the needs of various roles within your organisation, The Marketing Hub offers you the opportunity to hire a fractional marketing department to provide strategic direction and hands-on marketing execution that ensure alignment with your business goals.

HERE'S HOW WE CAN WORK TOGETHER

Get Clarity Before You Commit

Ever feel like you’re doing all the right things… yet your revenue still feels stuck? 

You need a  Revenue Bottleneck Mapping Session: a complimentary, no-pressure call where we’ll help you:

  • Spot the 5 most common revenue drains in your business

  • Identify the one bottleneck slowing you down most right now

  • Leave with clarity and focus, not another overwhelming to-do list

This is your chance to get an outside perspective and a practical roadmap for freeing up growth before making any big commitments.

Identity 360°® Program

Strategic consultancy and rebranding program for growing businesses, M&A and partnership projects

The Identity 360°® is the most complete brand consultancy program ever imagined to help successful, growing businesses achieve a clear and consistent brand image, internal and external identity and their very own core essence of “how to” – a prototype to create a replicable business in the future 

WHERE TO BEGIN

If you’re at a point where something needs attention, in the business or in your own direction, the next step is a conversation. We will talk through what’s going on and see whether this way of working makes sense.

Our Featured Experts

Top-tier, carefully vetted experts with experience in corporate C-level marketing,
operations and executive team coaching

WHY US

The values that guide our work

We don't give up

Even when things got ridiculously hard in our business, as a team we laughed or cried about it, but always bounced back with a fighting spirit. We bring the same spirit to our clients!

We are committed to self-growth

We have a deep commitment to self-growth. We’re always learning and throughout our partnership our clients are never short of learning and discovering about themselves

We see things through to completion

We always commit to seeing things through to completion; on a personal note it’s all about closure. Business wise, we value reliability and integrity and so does our team and clients.

We create the freedom for you to dream safely

Our dual delivery means we hold a balanced energy of realistic grounding, with the security to rise up, dream, envision and expand. We value and bring both dimensions to our projects!

 

We use emotional intelligence & psychotherapy tools

It’s human to experience mindset blocks and limiting beliefs and your business is your biggest growth lab. That’s why our sessions may sometimes feel like therapy

We don't take projects we don't believe in

If working together doesn’t make sense now, or even at all, we’ll say so. As a business we learnt that a clear “not the right fit” saves everyone more time and trust in the long run.

OUR WORK

We empower committed business leaders

To change the course of their business for good

DIVINA JOHNSON

From “0-to-10” in marketing: how we helped Divina, a C-section & birth trauma coach, to stop working for free & charge a worthy rate with ease & confidence 

A LIFE WELL ORGANIZED

Read how we helped a luxury home & business organising company with a complete 360° look into their brand to showcase the newly achieved maturity…

KARE CFO CONSULTANTS

Read how we helped a chief financial officer to translate her mission into a clear brand identity and a strategic offer that helps small businesses and their founders.

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BY STEFAN

From overwhelmed freelancer to confident business owner: how clarity led the way to a 50% increase in revenue & rates.

SANDRA L

Coach | Host of 100 Women in Insurance Podcast | Read how we helped Sandra navigate her conflict of identity.

CRINA ANCUTA – LEADERSHIP COACH

From fear of connection to a transformed coach: how we helped Crina to niche down, create her sales process & land ideal clients.

ACCOUNTING SOLUTIONS

We created a clear brand identity & proposal redesign for this US accountancy firm to fit their conversion process.

GHCO

Read how we helped a fintech brand completely refresh their identity to attract better clients, partners and talent

NS MOTORWORKS

Read how we helped this car shop break the industry stereotype of and showcase a clean, quality-focused, trustworthy brand

DISCOVER

Our Blog

Grab a coffee and let’s discover myths, misconceptions and branding lessons that no one ever thought of!