3 Reasons Why You Should Work On Your Brand Identity

Have you ever felt more confident with a cool coat, or a pair of sunglasses on? You’d put it on and be ready to conquer the world? You like the image and you enjoy the status it brings.  But you wouldn’t wear a coat that doesn’t represent you, right? Nice as it may be, the […]

Why Brand Purpose is Crucial to Your Business’ Survival

When you start your own business, it’s easy to get caught up in the ‘how’ of it all: how to turn your business plan into a reality, how to balance your finances, how to find the right resources to invest in, etc. There’s your target audience to think of, the contacts you need to make […]

How Dracula Became a Romanian Brand that Romania Didn’t Want

Should Romania be haunted by the world’s most beloved vampire, or put Dracula to work for its national brand and help promote tourism? What we know Dracula is an international brand. A fictional vampire created by Bram Stoker in 1897. Vlad Tepes is a Romanian historical figure. He ruled cc. 1448, roughly 400 years before […]

7 Branding myths that put people off

Branding text on orange backdrop with shining lights in the background

Are you falling for any of these branding myths?  People fall for misconceptions all the time. And branding is one of the most misunderstood concepts of the marketing world. In this post we’ll explore the most common myths we’ve heard in our careers and from our clients:    Branding is difficult Branding is pointless Branding […]