3 Reasons Why You Should Work On Your Brand Identity

Your brand identity is the key that unlocks the success to your business. We will discuss the reasons why working on your brand identity will help your business grow and also what happens when it’s not done right. But first… Have you ever felt more confident with a cool coat, or a pair of sunglasses […]

Why Brand Purpose is Crucial to Your Business’ Survival

Brand purpose is essential to your success as an entrepreneur

Brand purpose is essential to your business survival. But when you start your own business, it’s easy to get caught up in the ‘how’ of it all: how to turn your business plan into a reality or how to balance your finances. Plus, there’s clients to think of, as well as the daily humdrum of […]

How Dracula Became a Romanian Brand that Romania Didn’t Want

Dracula the vampire brand that Romania never wanted

Should Romania be haunted by the world’s most beloved vampire, or put Dracula to work for its national brand and help promote tourism? What we know about the Dracula brand Dracula is an international brand. A fictional vampire created by Bram Stoker in 1897. Vlad Tepes is a Romanian historical figure. He ruled cc. 1448, […]

7 Branding myths that put people off

Branding text on orange backdrop with shining lights in the background

Are you falling for any of these branding myths?  People fall for misconceptions all the time. And branding is one of the most misunderstood concepts of the marketing world. In this post we’ll explore the most common myths we’ve heard in our careers and from our clients:    Branding is difficult Branding is pointless Branding […]