How to Create and Apply Your Brand Positioning

Let’s talk about brand positioning.  It’s one of those things that is quite difficult to handle, but probably the one thing that if you get right, can make a world of difference to your business. After all, as former head of Enron, Rebecca Mark put it: “if you don’t distinguish yourself from the crowd, you’ll […]

What a Client Onboarding Package Can Do for Your Brand

Recently, we shared with you on our social media our secret to more money and freedom: the client onboarding package. Before having an onboarding package, we had emails or calls about work on Sundays, on holidays, at midnight (a 4 am one was particularly annoying). But we always felt the need to reply. So we […]

6 Tips to Help You Become A Better Negotiator

If you are running a business, you will be in the situation of negotiating at some point and you should be equipped to deal with it confidently. A quote by John F. Kennedy says:  “Let us never negotiate out of fear. But let us never fear to negotiate.”  John F. Kennedy In line with this […]

5 Marketing Lessons From The Turkish Grand Bazaar

Grand Bazaar colourful lamp shop

Our trip to Istanbul last year was extraordinary. It was one of the most memorable city escapes we ever had. Istanbul is a beautiful capital and I wholeheartedly recommend it. From the street vibe, to the markets, food, culture and people, it truly was an experience and we already planned our next flight. It also […]