How to Create and Apply Your Brand Positioning

Learn how to create and apply your brand positioning

Let’s talk about how to create and apply your brand positioning.  It’s one of those things that is quite difficult to handle, but probably the one thing that if you get right, can make a world of difference to your business. “If you don’t distinguish yourself from the crowd, you’ll just be the crowd” Rebecca […]

How To Create A Client Onboarding Package To Elevate Your Brand Experience

Client onboarding is part of your brand experience

Recently, we shared with you on our social media our secret to more money and freedom: the client onboarding package. In this post, we’ll show you: #1 What does it mean to have a client onboarding package? #2 How do you structure an onboarding package? #3 What to include in an onboarding package? #4 How […]

6 Negotiation Tips to Make Better Deals in 2021

6 Negotiation tips to help you make better deals in 2021

Running a business means you always have to strike good deals with your clients and partners and these 6 negotiation tips will help you deal with it confidently. If you want to close better deals in 2021, this quote from John F. Kennedy’s 1961 Inaugural Address still applies today:  “Let us never negotiate out of […]

5 Marketing Lessons From The Turkish Grand Bazaar

Grand Bazaar colourful lamp shop

Our trip to Istanbul last year was extraordinary. It was one of the most memorable city escapes we ever had. Istanbul is a beautiful capital and I wholeheartedly recommend it. From the street vibe, to the markets, food, culture and people, it truly was an experience and we already planned our next flight. It also […]