ANALYTICS & AUTOMATION SOLUTIONS
Identity coaching | business advisory | marketing and sales strategy
“I didn’t get the coaching on how to market myself. I got the ability to market myself.”
Neil Lien, Founder & Senior Consultant, Analytics & Automation Solutions
Neil Lien built his career within the coveted world of Silicon Valley’s tech giants, working for both Meta and Apple. With a huge depth of expertise and a unique spark of creativity, he felt it was his mission to take all the experience built in the world’s peak tech enterprises and put it to the service of small & medium businesses.
When we met Neil he had left corporate life and was one year into his up-and-running business. So we started building up the foundation with sales processes, pipeline psychology and concentrated visibility, marketing & sales efforts based only around the activities that brought the most ROI.
Neil was doing strong delivery work, but he was not yet clearly articulating the true value of the work, or confidently positioning his offer:
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“It relieved the second-guessing. It relieved the pressure of having to be 100% perfect. I don’t have to be perfect. I just have to BE!”
Neil Lien, Founder & Senior Consultant, Analytics & Automation Solutions
When experience isn’t the problem
It wasn’t for lack of trying or wanting; Neil had looked for sales and marketing events and support. It offered some frameworks, but little changed in practice. As most of our clients he came up against the same problem with a “prescribed” marketing tactic, funnel, or campaign:
Frameworks only work if tailored to the context and the people applying them |
As a result, sales conversations were still heavy, somewhat left up in the air, without a close. Referrals uncomfortable to ask for. While lead generation and marketing was disproportionate to the results it produced.
Getting clarity into the business
So we started by getting the foundation tight. Together, we worked on:
🔶 Refining the offer so it spoke directly to his real buyer: COOs and CFOs responsible for efficiency and scale
🔶 Value proposition, moving from abstract language to a clear result-driven message like “compressing 30 days of work into 30 minutes”
🔶 Putting a simple pipeline and sales process in place so that follow-up is easy to act on
🔶 A referral strategy that felt natural, aligned and easy to communicate
🔶 Replacing an expensive outreach approach with a more efficient tool and as a result a bonus saving of 1k / month to the business
🔶 Stress-testing real sales and referral conversations with role-play and tailored feedback applied to past sales calls
And yet, those results were not our most genuine achievements…
In turn all this work set the scene for a massive shift from within: Neil could finally realise his true value was in moving away from day-to-day implementation and leaning more into strategic advisory. That identity shift quickly showed up in how Neil operated day to day.
He started to feel comfortable in networking settings. He stopped aiming for perfect sales or referral calls and started being in leadership, connecting with kindness, empathy and, most important, intentionality.
“I realised it’s not about checking every box. It’s about knowing the purpose of the conversation and following through.”
This is what sets us apart from every other sales & marketing advisor, business strategist or coach out there. It is also why our clients say time and time again that we care.
“I was expecting coaching on how to market and insight on how to sell. I didn’t get the coaching on how to market myself. I got the ability to market myself”
Tools, tactics and smart strategies are easy to draw up on paper, but give people the ability to believe in themselves and then act on it, and that is the real value-add.
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“You don’t only teach people sales and marketing and provide the coaching but then you also help the individual unblock whatever it is preventing them from being able to do that”
Neil Lien, Founder & Senior Consultant, Analytics & Automation Solutions
Who this work is for
As with Neil, the best value we bring is for capable, ambitious founders doing already a lot of the good work, having the foundations in place but stuck in foggy waters, feeling vague or uncertain of the path ahead. So that they know exactly what people, places and opportunities are right for their business, with no more second-guessing.
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“What’s special about you guys is, you unlock the actual doors within the person for that business ability that they inherently already have”
Neil Lien, Founder & Senior Consultant, Analytics & Automation Solutions
