This is where our story with Admira begins. An entrepreneur on a mission to challenge the negative stereotypes of her job title and show that it’s possible for CFOs to care about small businesses, not just high-flying corporate accounts.
To understand her and create a brand that is loyal to her warm personality, we delved into her story, her mission. We were transported to a land faraway, on the sunny Adriatic coast, amid fields of tangerine. We heard a real story of oppression in a country where girls are rarely encouraged to study. We discovered courage and determination and at the core of it all, we found family.
This exercise allowed us to understand her in her own words, to relay a story full of human qualities and so relatable to a small business in order to create content that speaks volumes.