How to Create and Apply Your Brand Positioning

Learn how to create and apply your brand positioning

Let’s talk about how to create and apply your brand positioning.  It’s one of those things that is quite difficult to handle, but probably the one thing that if you get right, can make a world of difference to your business. “If you don’t distinguish yourself from the crowd, you’ll just be the crowd” Rebecca […]

How To Create A Client Onboarding Package To Elevate Your Brand Experience

Client onboarding is part of your brand experience

Recently, we shared with you on our social media our secret to more money and freedom: the client onboarding package. In this post, we’ll show you: #1 What does it mean to have a client onboarding package? #2 How do you structure an onboarding package? #3 What to include in an onboarding package? #4 How […]

3 Reasons Why You Should Work On Your Brand Identity

Your brand identity is the key that unlocks the success to your business. We will discuss the reasons why working on your brand identity will help your business grow and also what happens when it’s not done right. But first… Have you ever felt more confident with a cool coat, or a pair of sunglasses […]

Why Brand Purpose is Crucial to Your Business’ Survival

Brand purpose is essential to your success as an entrepreneur

Brand purpose is essential to your business survival. But when you start your own business, it’s easy to get caught up in the ‘how’ of it all: how to turn your business plan into a reality or how to balance your finances. Plus, there’s clients to think of, as well as the daily humdrum of […]

How Dracula Became a Romanian Brand that Romania Didn’t Want

Dracula the vampire brand that Romania never wanted

Should Romania be haunted by the world’s most beloved vampire, or put Dracula to work for its national brand and help promote tourism?  What we know Dracula is an international brand. A fictional vampire created by Bram Stoker in 1897. Vlad Tepes is a Romanian historical figure. He ruled cc. 1448, roughly 400 years before […]

7 Branding myths that put people off

Branding text on orange backdrop with shining lights in the background

Are you falling for any of these branding myths?  People fall for misconceptions all the time. And branding is one of the most misunderstood concepts of the marketing world. In this post we’ll explore the most common myths we’ve heard in our careers and from our clients:    Branding is difficult Branding is pointless Branding […]